Despite generating the most buzz (290k tweets), GoDaddy also scored the lowest sentiment of all advertisers during the Super Bowl. Just 14% of all tweets referencing GoDaddy were viewed as positive. The real social media Super Bowl winner was Taco Bell. Taco Bell gained the most followers of any brand during the Super Bowl (10k), while having 80% positive sentiment among all tweets. In a close second place comes Oreo who had the lowest cost/follower, likely due to their impromptu Twitter image.
Source: WhisPRGroup
